(Four years, Undergraduate, Bachelor of Arts）
Objectives
This program is based on the concept of integrating art and technology, and focuses on a teaching mode that combines theory and practice, combining Shanghai's unique geographical advantages and the university's characteristics of integrated development of arts, engineering, science and art, implementing interdisciplinary and industry-academia interaction to train students and equip them with professional knowledge and skills in digital media art design, production, transmission and processing.
Core Courses
Dynamic sketching, morphological composition, graphic design, original design, design software, integrated web design, film and television advertising design and production.
Study Plan
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