Students of SSPU Win Second Prizes in China Qualification for Global Brand Planning Competition

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Students of SSPU Win Second Prizes in China Qualification for Global Brand Planning Competition

April 28, 2018 | School of Economics and Management

From April 24 to April 25, China Qualification for Global Brand Planning Competition 2018 was held in Kunming, Yunnan Province. 258 teams from 130 universities nationwide entered the Finale. Both Honggaitou Brand Planning Team and Shuhui Brand Promotion Planning Team guided by Chen Wei and Yang Yun, teachers from School of Economics and Management, won the second prize.

The Competition, based on industry-university collaboration, not only tests the participants’ capability to apply knowledge of brand management to small and medium businesses according to their operation status and the practical ability of brand planning, but also a test for operational ability, creative planning ability and interpersonal communication ability.