Public Relations
(Four years, Undergraduate, Bachelor of Management)
Objectives
This program cultivates complex public relations application-oriented talents with deep humanistic background, solid professional knowledge, broad international perspective, innovative spirit and practical ability, who are able to engage in information communication, relationship coordination and image management of various organizations; with strong logical thinking, planning ability, certain coordination, organization and management ability, good communication and social skills.
Core Courses
Management, Principles of Political Science, Public Ethics, Public Relations, Communication, Marketing, Public Relations Language and Writing (Chinese), Public Relations Practice and Cases, Crisis Management.
Study Plan
28. 2023 Public Relations-EN.pdf
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