Four years, Undergraduate, Bachelor of Management
Objectives
This program cultivates socialist builders and successors with all-round development in morality, intelligence, physicality, aesthetics and aesthetics, undergraduates with good humanistic literacy, strong new media communication ability,writing ability and planning ability, solid communication skills, and the ability to serve the economic development of Shanghai and the Yangtze River Delta region, and the ability to take up the positions of brand promotion for fashion consumer goods, industrial products and other related positions in the application of PR.
Core Courses
Management, Communication, Public Relations, Marketing, Public Relations Language and Writing (Chinese), Crisis Management,.Application of Network and New Media Technologies and Production of Digital Multimedia Works.
Study Plan
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