Four years, Undergraduate, Bachelor of Engineering
Objectives
This Program of Electronic Business aims to innovative and application-oriented talents who are comprehensively well developed in ethics, intellect, physique, aesthetics and labour, with good integrity and professionalism, international perspective and pioneering spirit, solid professional foundation and good knowledge structure, modern management and digital economy concepts, proficient in intelligent technology and digital services comprehensive skills, and able to engage in global business operations, data analysis and technical services in the digital and intelligent environment.
Core Courses
Introduction to Electronic Business (English-taught), Digital Marketing, Applied Statistics (English-taught), Electronic Business Development Technology, Cross-border Electronic Business Theory and Practice (In Chinese and English), Electronic Business Data Operations (In Chinese and English), Electronic Business System Analysis and Design Methods, Electronic Business Logistics, Business Intelligence, Electronic Business Security Technology and Management. Electronic Business System Analysis and Design Methodology, Electronic Business Logistics, Business Intelligence (In Chinese and English), Electronic Business Security Technology and Management
Study Plan
