Four years, Undergraduate, Bachelor of Management
Objective
This program cultivates middle and high-level exhibition project management professionals who systematically master the basic theories of exhibition, understand the operation process of international exhibition projects, are familiar with advanced exhibition information management software, have strong communication and document writing skills, and can skillfully apply knowledge and skills learned to engage in relevant exhibition project management practices in mainstream enterprises and core departments of enterprises in the exhibition industry, with good professionalism, innovative consciousness and international perspective, and know how to plan, execution and manage.
Core Courses
Introduction to Exhibition, Exhibition Information Management, Exhibition Planning, Exhibition Marketing, Exhibition Documentation, Exhibition Project Management, Exhibition Participation Practice, Industrial Economics, Consumer Psychology, Business Communication and Negotiation.
Study Plan
2024 Exhibition Economy and Management.pdf
